Top 5 Health and Fitness Apps on Android in Madagascar Q4 2021

In the fourth quarter of 2021, the health and fitness app category on Android in Madagascar saw varied performance across the top five applications. Data from Sensor Tower reveals trends in weekly downloads, revenue, and active users for Fitbit, Strava: Run, Bike, Hike, Headspace: Meditation & Sleep, Calm - Sleep, Meditate, Relax, and Flo Period & Pregnancy Tracker.

Fitbit showed a significant rise in weekly revenue, starting at $80 in late September and peaking at $116 in the final week of December. Downloads were minimal at the beginning of the quarter but saw a substantial increase to 76 in the week of December 20, ending the quarter at 27. Active users fluctuated slightly but generally remained stable, with a peak of 355 in the same week of December.

Strava: Run, Bike, Hike experienced a downward trend in weekly revenue, beginning at $64 and decreasing to $33 by the end of December. Download numbers were modest, with a notable dip to zero in late November but rebounding to 35 in the last week of December. Active users hovered around 350, reaching 379 at the start and closing the quarter at 358.

Headspace: Meditation & Sleep maintained relatively consistent weekly revenue, averaging around $27 throughout the quarter. Downloads were low, with occasional spikes such as 26 at the end of September but mostly remained under 20. Active users showed a slight decline from 105 in late September to 72 by the end of December.

Calm - Sleep, Meditate, Relax had consistent weekly revenue between $20 and $34. Downloads saw a significant peak at 252 in mid-October and another at 121 in the week before Christmas. Active users increased from 616 at the start of the quarter to a peak of 748 in mid-October, ending at 545.

Flo Period & Pregnancy Tracker showed steady revenue, beginning at $18 and ending at $20. Downloads were strong, peaking at 545 in mid-October and maintaining good numbers throughout the quarter. Active users were consistently high, starting at 6946 and reaching a peak of 8459 in mid-October, concluding the quarter at 7493.

These insights from Sensor Tower highlight the dynamic nature of the health and fitness app market in Madagascar, with varying trends in downloads, revenue, and active user engagement across the top applications. For more detailed insights, visit Sensor Tower.